DoFollow Links & Nofollow Links, Pros and Cons, Where and How to Use Them
Dofollow Links and Nofollow links are both links attributes that determine whether search engines should follow a certain link and crawl to its destination on not. The main difference is whether some of your page link juice passes on to the linked site or not.
There has always been a debut about the use of these attributes which I felt should be cleared out. The following article will help you decide where to use each link attribute, how to do so and what tools can help you perform these tasks easily.
Every web page needs links. These links provide search engines spiders access to crawl and index these pages. For a page to rank high on google and other search engines it needs as many relevant, authority links pointing to it.
It makes a lot of sense. If someone respectable points you out, you probably have done something right, and search engines will reward you for it.
Dofollow and Nofollow Attributes:
By definition, every link is a DoFollow link, meaning every link, unless stated otherwise will allow search engines crawling to its destination and link juice spillage. NoFollow attributes are added to links that are not meant to carry link juice.
The DoFollow vs NoFollow Webmaster Dilemma
Using Dofollow links on your blog is a strategic decision that needs to be made, after reviewing each ones’ pros and cons. The following guideline might help you out:
Comments Links : Dofollow or Nofollow links
Probably the most significant aspect of your link structure in terms of choosing whether your site should use dofollow or nofollow links lays in the comment section.
DoFollow Links Pros: Encourage Site Activity
The recent Google Panda Update emphasized Google’s interest in rewarding sites that prove users activities. In other words, the more active your users are on your site, sharing, commenting downloading and whatever you have to offer, the better it is.
Using Dofollow links in the comment section rewards your sites users on commenting and promotes site activity.
There are several popular plugin that will turn your blog comments DoFollow, such as KeywordLuv, CommentLuv and DoFollow Plugin. The first two allow you to Dofollow links only after certain number of comments were submitted, or the user has logged in to your site, giving your users more reasons to stay active on your site.
However, allowing users to get DoFollow links from your site has its disadvantages:
DoFollow Links Con 1 : Encourages Spam
Regardless of the type of links you choose to offer your commentators, it is highly recommended you review and moderate blog comments before publishing them. However, when you offer Dofollow links in the comment section, be ready to filter through a lot of spam comments, submitted by comment bots, or lazy commentator that have no interest in adding value to your site but want to get your link juice.
DoFollow Links Con 2 : Sacrifice Your Authority
There’s a delicate balance between an active blog or post and one who simply hands out free DoFollow link juice to whoever drops by. Don’t lose your integrity, and sacrifice your site’s authority. Reward only those you feel that contribute to your site and approve their comments.
It may be hard at first, but you’ll benefit from if once you get a good amount of quality comments on your site and good debates on your posts.
DoFollow Links Con 3 : Leaked Link Juice
Your hard-earned page rank is being shared by whoever you chose to give a DoFollow link to. So allowing DoFollow comments might heart you a bit from an SEO perspective.
Content links : DoFollow or NoFollow Links:
You should always link your posts to some other resources. Link juice is link juice and it doesn’t really matter whether is comes from your own sites post or external sites. So give your other pages some love and link them together. This will spill some link juice to them and allow web spiders to crawl deeper into your site. It will also help your readers find relative content on your site , keep them longer on it . This has its positive affects in Search engines perspectives too, as it reduces bounce rate and increases time spent on your site which search engines love and reward you for.
Several plugins, such as Related Posts automatically link you most related posts on a predefined location in your article and provide some link juice to them.
If you promote a product, and have an affiliate link, you better of NoFollow it. Keep your link Juice to yourself.
You can use one of several Link Tracking plugins that allow you to not oNly cusTomise those links and track their performance, but to assign a NoFollow attribute to them. Or, you could also do it manually.
However, if you link to an authority site, which is highly recommended from an SEO perspective, DoFollow that link. Let the search engines know that your site content it really relevant, and gives value to your readers.
Finally, there’s no need for you to use DoFollow Links on your login, contact, disclaimer and other similar pages. You can NoFollow them and save that Link Juice.
- Activate Dofollow on your site’s comment section to encourage and reward commentators.
- Monitor and moderate your comments to avoid unnecessary link spillage and reward only true, useful and contributing commentators ( Might take some effort)
- Do not add NoFollow to outbound links, except for affiliate sites, Bookmark Me and Subscribe Me widgets;
- Never add NoFollow to inbound links.
- You may opt to NoFollow your admin pages, contact forms, disclaimer and other administrative and legal pages.
Here are Some Great Ideas and Tools To Boost Your Ranking With High PR, Authority Backlinks
- Whiteboard Friday – Matt Cutts on NoFollow (seomoz.org)
- SEO: Are Nofollow Links Still Valuable? (hubspot.com)